As with Silver, the true worth of Platinum lies in its value as an industrial commodity. For investors, this means that there is a consistent demand for Platinum, which is growing year by year. As one of the rarest elements in the Earth’s crust, Platinum is also one of the densest, non-toxic, stable metals. It is an excellent conductor of electricity and has a high melting point, making it an ideal metal for Industrial applications.

The demand for Platinum stems from four main segments:

The demand for Platinum stems from four main segments:

  • Industrial
  • Automotive
  • Jewellery
  • Investment


Platinum and the PGM (Platinum Group Metals) are vital to a wide variety of industries. It is utilised as a chemical catalyst, and as a component in electronic and medical devices. Platinum as a catalyst plays a part in producing a number of household, agricultural, and industrial chemicals for producing goods such as fertilisers and everyday plastics. In the electronics industry, Platinum is used to produce high density storage devices suitable for cloud computing. Additionally, thanks to its high melting point, Platinum is used extensively in the glass manufacturing industry.


Platinum is a key component in catalytic converters, and as such the automotive industry was responsible for roughly one-third of the global demand over the last five years. With the global push towards Electric Vehicles, one might think that Platinum will no longer be in great demand in the automotive industry. However, the weight of EV batteries is a great concern, especially in heavier vehicles such as trucks. Alternative energy sources are currently being researched, including hydrogen fuel cells in which platinum will once again play a great role.


Platinum has long been a favoured metal for manufacturing jewellery. Its high melting point and durability ensures beautiful, enduring pieces which require little maintenance. Its rarity makes it a sought after status symbol, while it is also tarnish resistant and hypoallergenic, making it suitable for all skin types.


Platinum bullion as an investment is rather new when compared to other precious metals such as Gold or Silver. However, Platinum is much rarer than Gold (about 30 times rarer), and its price is largely driven by supply and demand. As with all precious metals, knowing when to invest and when to liquidate your Platinum bullion is key, which makes it important to consult with experts before buying or selling Platinum bullion.

As such, it is easy to see that the demand for Platinum is likely to remain stable, and continue to grow in the future. Platinum bullion offers a great investment opportunity for those looking to secure their financial future and build long-term wealth.



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